Harvard Business Review on Emerging Markets (Harvard Business Review Paperback S

商家名称	信用等级	购买信息	订购本书
		Harvard Business Review on Emerging Markets (Harvard Business Review Paperback S
		Harvard Business Review on Emerging Markets (Harvard Business Review Paperback S

基本信息·出版社：Harvard Business School Press
·页码：224 页
·出版日期：2008年09月
·ISBN：1422126498
·International Standard Book Number：1422126498
·条形码：9781422126493
·EAN：9781422126493
·装帧：平装
·正文语种：英语
·丛书名：Harvard Business Review Paperback Series

内容简介 Globalization is here to stay, and companies that avoid investing in emerging markets won't remain competitive for long. But doing business in developing regions presents unique challenges. Venture into this realm unprepared, and you may imperil your company.



Packed with advice and real-world examples, this volume helps you mitigate the dangers. For example, you'll discover:


How to assess four types of risks of doing business in or with a particular developing country
Strategies for capturing fast-growing consumer markets in emerging economies
Ways to adopt a truly local marketing mind-set
How to collaborate with social activists in developed and emerging markets to create innovative local businesses that drive new growth while also making the world a better place

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