The Advertising Concept Book: Think Now, Design Later. by Pete Barry

商家名称	信用等级	购买信息	订购本书
		The Advertising Concept Book: Think Now, Design Later. by Pete Barry
		The Advertising Concept Book: Think Now, Design Later. by Pete Barry

基本信息·出版社：Thames & Hudson
·页码：272 页
·出版日期：2008年05月
·ISBN：0500514054
·条形码：9780500514054
·装帧：精装
·正文语种：英语

内容简介 Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, "The Advertising Concept Book" can help anyone produce better advertising.
作者简介 Pete Barry teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition. --This text refers to the Paperback edition.
编辑推荐 Tony Cullingham, Course Director, The Watford Creative Advertising Course
'Enormously encouraging, practical and entertaining. If this book could stand in front of a class and talk, I'd be out of a job'


Creative Review
'Invaluable advice'

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