Rupert Murdoch's China Adventures: How the World's Most Powerful Media Mogul Los

商家名称	信用等级	购买信息	订购本书
		Rupert Murdoch's China Adventures: How the World's Most Powerful Media Mogul Los
		Rupert Murdoch's China Adventures: How the World's Most Powerful Media Mogul Los

基本信息·出版社：Tuttle Publishing
·页码：264 页
·出版日期：2008年04月
·ISBN：0804839948
·International Standard Book Number：0804839948
·条形码：9780804839945
·EAN：9780804839945
·装帧：平装
·正文语种：英语
·外文书名：鲁波特的中国探险

内容简介 Rupert Murdoch, media mogul and global celebrity billionaire, is well-known for his impulsive actions and enormous deals. Prior to his recent takeover of the Dow Jones, Murdoch spent years working to gain a foothold in China. Rupert Murdoch's China Adventures tells this scintillating story, offering insight into Murdoch's infamous News Corp.

Beginning in the mid 80s, Murdoch quickly discovered that gaining media access to China was a whole different ballgame than anywhere else in the world. Unlike in the West, the Chinese Communist leadership didn't need the support of the media to retain power, robbing him of his usual leverage, and their ability to regulate and control business was close to absolute. The Propaganda Department was given a watching brief on Murdoch's activities, and he was kept well away from the upper echelons of power.

But despite the barriers put in his way, Murdoch's News Corp has still had a profound effect, transforming staid Chinese television into a popular entertainment medium and effectively connecting China to the world through the internet. Insider Bruce Dover paints a personal picture of Murdoch at work, with telling anecdotes of the billionaire in his prime, and recounts how he fatefully introduced his boss to Wendi Deng, Murdoch's future wife. This fascinating book is engagingly written and peppered with entertaining tales of the trials and tribulations of an eccentric billionaire and his interactions with the Chinese government.

From the Inside Flap


作者简介 Bruce Dover was in charge of News Corp's business development in China from 1992 to 1998. Dover established a media consultancy in Australia in 2003 before being appointed Chief Executive of ABC TV's Australia Network in 2007.
媒体推荐 "Bruce Dover offers a smart read on a big bet by Mr. Murdoch that confounded him: trying to reach China's 380 million television households with Fox-style news and entertainment."—The New York Times

"A new biography of Rupert Murdoch just out in Australia and Britain wasn't set to hit these shores until July, but buzz from overseas has U.S. book retailers clamoring for an earlier release. Why all the fuss? Rupert Murdoch's China Adventures: How the World's Most Powerful Media Mogul Lost a Fortune and Found a Wife is an inside look at Murdoch's forays into China-and early courtship of wife Wendi Deng."—Fortune

"The disastrous end to Murdoch's China Adventure is a case study in how not to enter a market as complex as China and, for Murdoch's many detractors, will provide the guilty pleasure of Schadenfreude. [...] It's a good thing for Dover that Murdoch, so he claims, never reads about himself."—Shelf Awareness

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