Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futu

商家名称	信用等级	购买信息	订购本书
		Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futu
		Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futu

基本信息·出版社：Berrett-Koehler Publishers
·页码：224 页
·出版日期：2008年02月
·ISBN：1576754952
·International Standard Book Number：1576754952
·条形码：9781576754955
·EAN：9781576754955
·版本：2nd Revised edition
·装帧：平装
·正文语种：英语
·丛书名：Business

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Business managers know that cost-cutting measures cannot create long-term growth. Greater revenues require sustained innovation. In this book, Robert B. Tucker provides a practical method any business can use to identify opportunities and encourage innovations that capitalize on them.

Readers learn to create an environment that nurtures and rewards innovation; to ensure that creative ideas lead to breakthroughs; and to analyze and predict the future of their industry and their customers. Numerous case studies explore companies that have excelled at innovative thinking, detailing how their methods, procedures, and corporate cultures create sustained success.
作者简介 Robert B. Tucker is president of The Innovation Resource and an internationally recognised leader in the field of innovation. Formerly an adjunct professor at the University of California, Los Angeles and Tucker has been studying innovators and innovative companies since l981. His pioneering research in interviewing over 50 leading innovators was published in the book Winning the Innovation Game in l986. Since then, he has continued to publish widely on the subject, including his international bestseller, Managing the Future: 10 Driving Forces of Change for the New Century, which has been translated into 13 languages and the first edition of Driving Growth Through Innovation. As one of the thought leaders in the growing Innovation Movement, Tucker is a frequent contributor to publications such as the Journal of Business Strategy, Strategy & Leadership and Harvard Management Update. He has appeared on CNBC, CBS News and was a featured guest on the PBS series, Taking the Lead. Tucker is a much sought after keynote speaker at conventions, company management meetings and industry conferences. Clients include over 200 of the Fortune 500 companies as well as clients in Europe, the Americas, Asia-Pacific and Australia. Robert Tucker resides in Santa Barbara, California with his wife, Carolyn McQuay and daughter Cara Rose Tucker.

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