Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Se

商家名称	信用等级	购买信息	订购本书
		Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Se
		Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Se

基本信息·出版社：Adams Media Corporation
·页码：418 页
·出版日期：2000年09月
·ISBN：1580623697
·条形码：9781580623698
·装帧：平装
·正文语种：英语
·丛书名：Adams Streetwise Series

内容简介 在线阅读本书

Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.
编辑推荐 Amazon.com Review
Search engine placement has become a key role and responsibility for those who are engaged in Web site marketing. Streetwise Maximize Web Site Traffic offers the lessons that have been learned by the authors' own trials and tribulations with search engines, with the goal of helping readers maximize the visibility--and, ultimately, the traffic--of their Web sites.

Authors Robin Nobles and Susan O'Neil guide readers through several different proven techniques with this easy-to-understand, instantly applicable book. The differences between a key word, title, and description tag are spelled out quickly, and reveal the importance of each. You find out how to use "doorway" pages to offer various entry points to your site without overusing them and violating search site policies. The book also includes a Search Engine Chart that summarizes all of the key facts about the various search engines, such as their size and crawling frequency. There also are summaries for quicker reference and a lengthy Helpful Links section.

One of the book's more important features is called "Meet the Search Engine," which is 159 pages of detailed information about each of the major search engines and directories. Tips and specific strategies alike arm you with what you need to use the Internet's search sites to market your own site for free.

If you want a successful online business and need to increase traffic to your site, this book is for you. It's a great resource for entrepreneurs, consultants, and owners of small- or medium-size businesses. --Stephen W. Plain

Topics covered: Web site positioning Using keywords Doorway pages Search engine strategies Competition reviews Preventing problems Miscellaneous techniques Directories

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