基本信息·出版社：Broadway Books ·页码：592 页 ·出版日期：2005年05月 ·ISBN：0767920066 ·条形码：9780767920063 ·版本：2005-05-01 ·装帧：平 ...
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Do You Sincerely Want to Be Rich?: The Full Story of Bernard Cornfeld and I.O.S. |
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Do You Sincerely Want to Be Rich?: The Full Story of Bernard Cornfeld and I.O.S. |
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基本信息·出版社：Broadway Books
·页码：592 页
·出版日期：2005年05月
·ISBN：0767920066
·条形码：9780767920063
·版本：2005-05-01
·装帧：平装
·开本：32开 Pages Per Sheet
·丛书名：Library of Larceny
·外文书名：伯纳德·科恩费尔德与海外投资服务
内容简介 Book DescriptionIn the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen's winning one-line pitch: "Do you sincerely want to be rich?" In this eye-opening yet entertaining book, an award-winning "Insight" team of the London "Sunday Times examines Cornfeld's impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
About AuthorCHARLES RAW was financial editor of The Sunday Times (London) when this book was written. BRUCE PAGE, then executive features editor at The Sunday Times, was coauthor of two other bestselling "Insight" books. GODFREY HODGSON was a Washington correspondent for The Observer (London), where for two years he wrote the financial column "Mammon," and was foreign features editor of The Sunday Times. He also coauthored, with Page, American Melodrama: The Presidential Campaign of 1968.
Book DimensionHeight (mm) 203 Width (mm) 134
作者简介 CHARLES RAW was financial editor of
The Sunday Times (London) when this book was written.
BRUCE PAGE, then executive features editor at
The Sunday Times, was coauthor of two other bestselling "Insight" books.
GODFREY HODGSON was a Washington correspondent for
The Observer (London), where for two years he wrote the financial column "Mammon," and was foreign features editor of
The Sunday Times. He also coauthored, with Page,
American Melodrama: The Presidential Campaign of 1968. 媒体推荐 Reviews “A splendid story quite splendidly told. . . . [The authors] have researched their subject well; this is no instant history. They savor the drama and the madness, but they stick to business and write with restraint. Cornfeld’s girls, castles, and planes come into the story mostly as they contributed to expense.”
—John Kenneth Galbraith,
Book World“The best book of its kind I have ever read . . . unravels the financial complexity of Investors Overseas Services so skillfully that the general reader will have no difficulty in understanding what happened.”
—
New Statesmen“A tremendously complex story. . . . [The authors] seem to have poked into every scandal, checked every statistic and interviewed everyone who would talk, from Bernie Cornfeld himself down to the disgruntled employee who told them: ‘If anyone was fool enough to put their money with us, that was their problem.’”
—Otto Friedrich,
New York Times Book Review 目录 Preface to the 2005 Edition
Acknowledgments
1 A Warning to Investors from Mr.Bernard CORNFELD
2 The making of a conceptual salesman
3 The Financial Revolutionaries
4 The First Missionary Journeys
5 Early Travels in the Offshore World
6 Ed Cowett's Problem
7 The Birth of a Superfund
8 The Jungle Jangle Jingle
9 They May Be Schmucks,but They're the Government
10 A Little Question in Switzerland
11 Pacem in Terris……and Good Will to All Men
12 Reminiscences of the Court of the Emperor Cornfeld
13 The Off-White Cliffs of Dover
14 Germany:The Super-Super-Supermen
15 The Bella Figura of Harvey Felberbaum
16 Good Evening,Comrade Prospect!
17 The Master Financiers
18 A Very Long Way Offshore
19 John M.King:The Power of Natural Gas
20 The Book of Revelations
21 The Feeding of the Meeting
22 Terminating Bernie
23 The Customers' Yachts
24 A Game of Strategic Withdrawal
Index
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