Ben & Jerry's Double Dip: How to Run a Values Led Business and Make Money Too

商家名称	信用等级	购买信息	订购本书
		Ben & Jerry's Double Dip: How to Run a Values Led Business and Make Money Too
		Ben & Jerry's Double Dip: How to Run a Values Led Business and Make Money Too

基本信息·出版社：Simon & Schuster Ltd
·页码：304 页
·出版日期：1998年05月
·ISBN：0684838559
·条形码：9780684838557
·版本：1998-05-13
·装帧：平装
·开本：20开 Pages Per Sheet
·外文书名：意外的利润

内容简介 Book Description
Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:

* How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit
* Practical advice on everything -- from hiring employees to choosing suppliers
* Nuts-and-bolts information on values-led finance, retailing, and human resources
* Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.

Book Dimension :
length: (cm)23.6 　　　 　　　　　 　　　　　 width:(cm)15.6
作者简介 Ben Cohen and Jerry Greenfield, cofounders of Ben & Jerry's Homemade, Inc., opened their first ice cream shop in Burlington, Vermont, in 1978. Cohen is chairperson and Greenfield is vice-chairperson of the board of Ben & Jerry's Homemade, Inc. They live in Vermont.
媒体推荐 Rosabeth Moss Kanter author of World Class: Thriving Locally in the Global Economy Double-Dip serves up a charming and wise insider account of how the ice cream kings built a premium brand and a role model, values-driven company. Leaders in businesses of all sizes will find abundant inspiration and dozens of practical suggestions for creating wealth and well-being. -- Review
编辑推荐 Joel Makower author of Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the WorldBen and Jerry have dished up a healthy scoop of wisdom about the power of business to make change -- and make money. Double-Dip clearly and passionately shows that values-driven business is a powerful idea and not merely a flavor of the month.^Business TimesA very different kind of business book, Ben & Jerry's Double-Dip shows how a company can win the respect of its community, loyalty of its customers, and healthy profits, too, by addressing social concerns as well as the bottom line.^Tom Chappell President and co-founder of Tom's of MaineBen & Jerry have achieved what we all wish were possible in business -- one set of values, for home and at work. Hurray for them!^Anita Roddick founder of The Body Shop I love Ben & Jerry because they are an inspiration to any business that recognizes a worldwide responsibility. They understand that decisions affect not just economics but people, too.^Rosabeth Moss Kanter author of World Class: Thriving Locally in the Global EconomyDouble-Dip serves up a charming and wise insider account of how the ice cream kings built a premium brand and a role model, values-driven company. Leaders in businesses of all sizes will find abundant inspiration and dozens of practical suggestions for creating wealth and well-being.

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