Essentials

商家名称	信用等级	购买信息	订购本书
		Essentials
		Essentials

基本信息·出版社：Dorling Kindersley Publishers Ltd
·页码：4 页
·出版日期：2005年06月
·ISBN：1405302585
·条形码：9781405302586
·装帧：平装
·正文语种：英语

内容简介 Design is about passion, emotion and attachment and it must be at the heart of every business. Discover why design is the Number 1 determinant of whether a product or service stands out. Perceptive, provocative and inspiring ideas to transform the way you work, this is your crucial guide to design to help you reinvent your business from management guru Tom Peters.
作者简介 Tom Peters, 'businesses best friend and worst nightmare' has been hailed as the uber guru of management by The Economist. His first book, In Search of Excellence changed the way we did business forever. As well as writing Tom Peters manages the tompeterscompany!, a global training and consulting organisation that advises major clients including Asda, PriceWaterhouseCoopers and Virgin Direct. He lives in the US.

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