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Honglou Fortune: Wealth for Generations

2010-03-07 
基本信息·出版社:Wiley ·页码:200 页 ·出版日期:2009年08月 ·ISBN:0470824344 ·International Standard Book Number:0470824344 ·条形码:978 ...
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 Honglou Fortune: Wealth for Generations


基本信息·出版社:Wiley
·页码:200 页
·出版日期:2009年08月
·ISBN:0470824344
·International Standard Book Number:0470824344
·条形码:9780470824344
·EAN:9780470824344
·装帧:平装
·正文语种:英语
·丛书名:Wiley Investment Classics

内容简介 "Is has been the mark of a good action is that it appears obvious in hindsight. As similar sentiments apply to making investments, Honglou Fortune will be an insightful and worthwhile read for anyone interested in financial planning" Vincent Cheng, Chairman, The Hongkong and Shanghai Banking Corporation Limited.

A Dream of Red Mansions, or Hong Lou Meng, is a Chinese classic written in the 18th century during the Qing Dynasty. It is immensely popular among readers around the world. Hong Lou Meng describes in detail the life of a rich family and the complicated human relations between its members and their many servants and others. This is the backdrop for an innovative book by HSBC Jintrust on financial literacy and wealth preservation.
作者简介 Rena He Hanxi is the marketing director of HSBC Jintrust Fund Management Company. Since graduating from Fudan University’s School of Economics with a Master’s degree in Economics, she has worked in the finance industry and has amassed tremendous experience in areas such as fund product development, sales, customer service, and marketing and promotion. Rena is endowed with a wealth of financial knowledge in banking, securities, funds and investments.

HSBC JINTRUST FUND MANAGEMENT
In November 2005, HSBC Jintrust Fund Management was established in Shanghai with a registered capital of RMB200 million, making it one of the largest fund management companies in terms of capital in China. HSBC Global Asset Management, the core investment platform of the HSBC Group, one of the world’s leading financial services organizations, has 49 percent of the share ownership, with the remaining 51 percent held by Shanxi Trust Corporation Limited, one of China’s best-performing trust firms.

HSBC Jintrust inherits the experience, capabilities, professionalism and long-term view of its two shareholders. It combines western and eastern wisdom and local experience with global perspective, thus having and offering the best from both worlds.

Since its inception, HSBC Jintrust has made a commitment to educating the general public about investment and to spread investment knowledge. HSBC Jintrust’s efforts have won recognition from its competitors and clients alike. 
专业书评 It has been said the mark of a good action is that it appears obvious in hindsight. As similar sentiments apply to making investments, Honglou Fortune will be an insightful and worthwhile read for anyone interested in financial planning.

Vincent Cheng
Chairman
The Hongkong and Shanghai Banking Corporation Limited


Most economic writings fail to impress readers as they are often obscure and abstract. However, Honglou Fortune is the complete opposite. Using the characters from Honglou Meng, it conveys the true essence of wealth management through the simplest language. Honglou Fortune makes learning these concepts a joy and a pleasure to read. Even those who are not interested in wealth management will enjoy this book as a well-written literary piece.

Wang Biao
Deputy Editor-in-chief
Wealth Management Weekly


Honglou Fortune
cleverly depicts how the women in Honglou Meng engage in investment and wealth generation through techniques used in managing the household. The author, Rena He Hanxi, graduated with top honors from Fudan University’s School of Economics. With a strong foundation in economics, she offers rare and valuable insight into the investment and financial schools of thought.

Zhang Jun
Professor, Fudan University School of Economics
Director, China Centre for Economic Research
目录
Chapter 1 - The Matriarch cautions the youngsters
An "Idol" competition is launched

Chapter 2 - The Matriarch of the Grand Garden poses a question
The girls talk wealth management in bid for selection

Chapter 3 - The wise Matriarch explains inflation
The intelligent Tan Chun fulfills a long-time wish

Chapter 4 - Concubine Zhao wants to invest impulsively
Li Wan suggests a prudent plan

Chapter 5 - Tan Chun forays into money market funds
Sister Feng incurs losses in warrants investments

Chapter 6 - Tan Chun explains true "expert"
Sister Feng tells of incurred deficit

Chapter 7 - No plans made to settle predicament
Tan Chun unfazed by circumstances

Chapter 8 - Plans are made to revive Jia clan
Bao Chai discusses family funds

Chapter 9 - The Young Master awakes to ponder his future
The Young Mistress sets off to fulfill her dreams

Chapter 10 - Leng Zi Xing talks animatedly about the new Red Chamber
Jia Tan Chun is surprised by the big difference when she comes home

Chapter 11 - Li Wan complains tearfully about finance records
Tan Chun explains about life cycles

Chapter 12 - Loving mother plans for son's education fees
Filial son is frugal with basic expenses

Chapter 13 - Little boy draws favour with lavish gift
Pampered girl attracts scolding by asking for allowance

Chapter 14 - Sister Feng seeks the help of financial education
Tan Chun discusses fixed quantity funds

Chapter 15 - Sister Feng gains insight into investment
Tan Chun advises investing early and not be overly concerned with timing
Chapter 16 - Bao Yu tells Tan Chun of failure
Tan Chun explains combination to Bao Yu

Chapter 17 - Comparing clothes, Dai Yu talks about fashion
Explaining "hot spots", Tan Chun tells of exhausting funds

Chapter 18 - Sister Feng repeats her mistakes due to greed
Bao Yu is admired for his character

Chapter 19 - The foolishly in love throws away all reasoning for love
Tan Chun uses jade to explain value investment

Chapter 20 - Lady Wang buys insurance with a muddled head
Jia Bao Yu understands and makes alternate proposal

Chapter 21 - Disagreement occurs during Shi Xiang Yun's honeymoon
Tan Chun teases new bride

Chapter 22 - The intelligent lass clarifies financial responsibilities
The newlyweds ponder child-raising plan

Chapter 23 - Misspendings of the 'month bare' tribe
Tan Chun teaches effective planning

Chapter 24 - Through many trials and tribulations, Xiang Mai supports family
Xue Pang turns over a new leaf and starts on entrepreneurship

Chapter 25 - Doting Grandmother worries about grandson
Tan Chun introduces trust

Chapter 26 - Comparing investment products, Tan Chun explains reasons for poverty
Love for returns causes Sister Feng to forget about risk

Chapter 27 - Jia Huan is bitter about a relatively small New Year's red packet
Tan Chun talks about blind comparisons

Chapter 28 - Jia Lan learns wealth management through fairy tales
Li Wan replaces gift with savings account

Chapter 29 - Granny Liu brings laughter through pun
Jia Tan Chun expostulates with the poor

Chapter 30 - Bao Yu, brave, is a risk taker
Granny Liu, cautious, is risk averse

Chapter 31 - Sensible village woman considers investment
Worried about retirement, Jia Zheng buys antiques

Chapter 32 - Muddle-headed man naively purchases gold
Intelligent daughter categorizes assets
Chapter 33 - Aunt Xue wants to buy treasury bonds
Tan Chun visits and solves an enigma

Chapter 34 - Bao Chai does her best to manage fund
Tan Chun suggests personalization

Chapter 35 - Tan Chun talks about her concerns
Grandmother Jia holds another contest

Chapter 36 - Tan Chun marries abroad
Dai Yu ends the story with a new poem

……

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