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101 Marketing Strategies for Accounting, Law, Consulting, and Professional Servi |  |
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101 Marketing Strategies for Accounting, Law, Consulting, and Professional Servi | |
Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world′s successful firms.
Order your copy today!
作者简介 Troy Waugh, CPA, is author of the highly acclaimed book, Power Up Your Profits, and numerous articles published in Accounting Today, The Practical Accountant, and many newsletters. One of the most sought–after speakers on sales and marketing professional services in the country, he is a leading marketing and sales consultant to the accounting industry. Waugh’s experienced team of consultants has helped firms add more than $500 million in new business through its consulting, training, and alliance services. Waugh is the founder of The Rainmaker Academy, the leading sales and marketing training course in the United States and Western Europe. Its graduates have attracted more than $300 million to their firms as a result of this program.
专业书评 Advance praise for 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
"Practitioners at all CPA firms who implement these ideas–and the key is always in the implementation–are likely to reap the benefits of sustained success."
–Bradley J. Allen, CPA
Partner
PricewaterhouseCoopers, LLP
"A ‘can’t-miss’ strategy for developing business. Troy Waugh clearly and concisely focuses on the most critical issues while not overburdening the reader. It provides the tools necessary for even the novice to become a marketing star."
–Joe Beachboard, Esq.
Ogletree, Deakins, Nash, Smoak & Stewart, PC
"Troy has done it again! Another tremendous book on sales and marketing for professional services firms. It would be virtually impossible to read this book and not experience a jump in your sales and results."
–Allan D. Koltin, CPA
President and CEO
PDI Global, Inc.
"Troy Waugh–‘the rainmakers’ rainmaker’–has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results."
–Howard B. Allenberg
Vice Chairman and CIO
BDO Seidman, LLP
"[Waugh’s] three-level selling process, starting with development of the relationship and moving through the buying process of the client and the selling process of the professional, is right on target with how our firm approaches professional selling and business development."
–Dave Murray
Director of Marketing
Clifton Gunderson, LLP
