The Complete Idiot's Guide to Marketing, 2nd Edition
基本信息·出版社：Alpha ·页码：464 页 ·出版日期：2003年11月 ·ISBN：1592571352 ·International Standard Book Number：1592571352 ·条形码：978 ...
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The Complete Idiot's Guide to Marketing, 2nd Edition |
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The Complete Idiot's Guide to Marketing, 2nd Edition |
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基本信息·出版社：Alpha
·页码：464 页
·出版日期：2003年11月
·ISBN：1592571352
·International Standard Book Number：1592571352
·条形码：9781592571352
·EAN：9781592571352
·版本：2
·装帧：平装
·正文语种：英语
·丛书名：Complete Idiot's Guide to
内容简介 From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:
? Guerilla marketing
? Marketing to Boomers and Latinos
? Online marketing
? Targeted-but-affordable direct mail
? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
? Practical, do-it-yourself distribution strategies
? Analysis of business segments and trends, and much more.
作者简介 Sarah White is a marketing and advertising consultant. She is the author of
Streetwise Advertising and
Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.
