8425 谢振礼雅思范文: 认同广告
Advertising Encourages Conformity
2012-10-27 IELTS (A) China
》近似雅思写作(A)真题：
Do you agree or disagree with the following statement? Advertising will discourage people from being different individuals. Give reasons for your answer and include any relevant examples from your own knowledge or experience.
》猫头鹰雅思实验范文：
A strong relationship between conformity and purchasing decisions is no doubt a reflection of the power of advertisements. Relatively, the more advertising is seen, the more there is conformity, and the less there is individualism. These days, it is not difficult to realize that conformity can be an easy path in life, insofar as advertising is effective enough to discourage people from being individuals.
Socially and economically speaking, a conformist sounds the right thing to be, even in the absence of the influence of advertising. Of course, the so-called "herd mentality" is even more obvious with overwhelming advertising surrounding us. Further, what is known as the theory of observational imitation can better be understood by looking at the way advertisements set the standards for material values. For instance, people talk about a product or service being advertised on television, on radio and online as well as in other media outlets, and no one talks about anything different from anyone else. Hence, when it comes to what to buy, it is as if people were seeking to be like each other. In other words, it is more comfortable for consumers to make decisions in conformity with the most dominating advertisements.
From another point of view, being different individuals in a mass-consuming society is hardly possible, let alone desirable, now that people are bombarded everyday with millions of advertisements. And this is particularly true of the attitudes and behaviors of the society's upper-class and middle-class people who are most vulnerable to the persuasion of advertising. Meanwhile, the not so well-off consumers are also tempted to emulate by trying to possess high-ticket material things that can speak for their new, if not real, positions of affluence, rather than for their moral and ethical worth. At this point, young people, particularly women, are extremely concerned about popular brand images. In general, thanks to the advertising industry, we are going through the phase of identity crisis. After all, sorry to say, individualism has no place in a world full of willing slaves to famous brands .
Be it right or wrong, most of us have become conformists rather than individuals since it is difficult to be different under the influence of modern advertising. But, which is right? A good answer from A. Huxley: "If we conform, we are lost in the crowd; and if we are individual, we are lonely and isolated." (Essay by 谢振礼 Jeenn Lee Hsieh, ielts360toegl@hotmail.com )
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