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商务英语考试阅读真题解析

2008-10-04 
  part one questions 1-7look at the statements below and the advertisements on the oppos ...

  part one questions 1-7look at the statements below and the advertisements on the opposite page.

  which advertisement does each statement 1-7 refer to?

  for each sentence 1-7, mark one letter (a, b, c, or d) on your answer sheet.

  you will need to use some of the letters more than once.

example:
0 you need to be familiar with a variety of computer software.


0

a b c d

  1 this job involves working for a well-known company.
  评析:advertisements c中含有well-established firm的信息,判断c符合题意。

  2 you will meet a wide variety of customers in this job.
  评析:advertisements a中含有client liaison (客户联络)的信息,判断a 符合题意。

  3 this post involves responsibility for recruitment.
  评析:advertisements d中含有interviewing job applicants的信息,判断d符合题意。

  4 your work should not be discussed outside the Office.
  评析:advertisements b中含有highly confidential(高度保密)的信息,判断b符合题意。

  5 in this job you will deal with people’s investments.
  评析:advertisements b中含有looking after customers’ financial assets such as property and possessions的信息,判断b符合题意。

  6 this post has recently been established.
  评析:advertisements c中含有newly-created position的信息,判断c符合题意。

  7 your job description will require you to read some documents very carefully.评析:advertisements a中含有proof reading and checking的信息,判断a符合题意。

  a

ilt consultants ?19,000 benefits
here’s an exciting opportunity to combine your presentation skills and organizational abilities, working for a team of systems analysts. you will need to have a good eye for detail as the role involves large amounts of proof reading and checking. the job also involves client liaison at all levels, as well as an element of research.

  b

john guild & son ?17,500 benefits
city finance house seeks a mature person to work for the secretariat. the post involves: looking after customers’ financial assets such as property and possessions; database work; accounting; and organizational responsibilities. the bulk of the workload is highly confidential. a good level and range of pc experience will secure you an interview.

  c

hooper’s ?17,000
join this household name and play a key part in supporting their regional operations director and marketing team. this is a newly-created position within a well-established firm and there is plenty of opportunity for you to develop your role. you will need to be self-motivated with the ability to prioritise. some windows experience essential.

  d

itc investment consultants ?18,000
this is an opening for a bright, part-qualified assistant to work in an investment company’s busy personnel department. you will need to have one year’s experience of interviewing job applicants, and the confidence to handle appraisals and disciplinary actions. further training will be offered or the right candidate. keyboard skills are desirable as you will manage all personal correspondence.

  part two questions 8-12read the article below which reviews a new book on company planning.

  choose the best sentence from the list on the opposite page to fill each of the gaps.

  for each gap 8-12, mark one letter (a-g) on your answer sheet.
  do not use any letter more than once.

  there is an example at the beginning (0).

firms need a better way of planning


  nick field, in his book strategy management, offers a new approach to help companies map out their future.

  many companies have lost the art of strategy-making. they spend too much time looking at process change, organisation and systems. (0)______. they have got things out of balance. in many companies, the development of strategy is in crisis. in a recent magazine poll, only six per cent of executives rated their company highly for long-term planning skills. (8) ______. if this figure is accurate, it is not surprising that 29% of the ftse 100 companies failed to achieve real sales growth between 1992 and 1996, when take-overs are excluded from the figures.

  (8)评析:前句谈到:杂志调查显示,只有6%的总裁对他们公司的长期规划评价很高。
可见,这部分信息的重心是planning,strategy。后句说,如果这个数字是准确的话,那么。。。可见(8)中必然要包含关于数据的内容。正确答案为c. another survey estimated that only one in ten companies had the information they needed to make strategic decisions. c中含有数字only one in ten,而且话题和前句一致,都是关于strategy.

  there can be no doubt about the value of effective strategy-making. recent research has shown that what are described as ’visionary’ companies - those with clear strategies for the future - deliver higher shareholder returns. they are less at risk from short-term earnings pressures because they know - and they can convince others - that they will survive these.

  (9) ______ times have changed. the big company of today is not being defeated by another big company but by the small companies. so how do they do it?. and where do companies that are failing in this respect turn? if a company accepts that their strategy development is not ’the best in the class’, if they acknowledge that they need to do more to map out their future, influence rather than be influenced, shape their market instead of being shaped by it, how should they take on this strategy-making challenge?

  (9)评析: 后一句谈到“时代已经变了,大公司不是被大公司,而是被小公司击败。”既然后句谈时代改变了,那么前句应当在谈过去怎样。正确答案为 f. in the past, it was generally believed that the scale of the company was the most significant factor.

  field’s book strategy management puts forward a new approach to help companies rediscover the power of forward planning. (10) ______. the book is straightforward to understand and use, and offers practical and specific directions. research and empirical testing have proved that it can be useful in all areas of industry and should be of value to any company.

  (10)评析:前句谈到field的书《战略管理》提到一种新的重新帮助公司发现未来规划的能力。后一句也谈到书,可见(10)句中一定包含关于书的信息。正确答案为a clear guidelines are given on how to become involved with customers and build new forms of competitive advantage.

  the approach put forward is based on two key building blocks, the first being that any company considering its future must have a commitment to win. (11) ______. the second building block is competitive advantage. the author defines four prime areas that differentiate organisations and influence purchase decisions. these are ’the performance of the product or service, sold at the most attractive price, with extraordinary levels of service and strong emotional values.’ it may require only one of these areas to produce a competitive advantage. take coca-cola for example. (12) ______.

  (11)评析:前句提到two key building blocks的第一个,后句提到第二个,可见(11)的信息应当和第一个building block有关。前句中:the first being that any company considering its future must have a commitment to win. 这里重心落在commitment to win上。正确答案为e if this comes across forcefully enough rivals will see it and go elsewhere, believing the market will be taken over by another. 这里的this 指的即为commitment to win。

  (12)评析:前句提到可口可乐,后面一定在举可口可乐的例子。正确答案选
b through the brand name, the company has established a relationship with customers’ feelings that has made the product highly successful.

  companies can explore how to win by building on their commitment and working around this approach to identify which one or more of these four sources of advantage will lead to success

example:

0

a b c d e f g

  a clear guidelines are given on how to become involved with customers and build new forms of competitive advantage.

  b through the brand name, the company has established a relationship with customers’ feelings that has made the product highly successful.

  c another survey estimated that only one in ten companies had the information they needed to make strategic decisions.

  d lacking any debate about the future, these are typically reduced to a once-a-year form-filling exercise.

  e if this comes across forcefully enough rivals will see it and go elsewhere, believing the market will be taken over by another.

  f in the past, it was generally believed that the scale of the company was the most significant factor.

  g they do not invest enough effort in determining where they want to be in their markets and how they are going to beat their competitors.

 part four questions 19-33read the advice below on writing a cv.

  choose the best word to fill each gap, from a, b, c or d on the opposite page.

  for each question 19-33, mark one letter (a, b, c or d) on your answer sheet.

  there is an example at the beginning (0).

guidelines for writing your cv


  a well-produced cv can make all the difference when applying for a job.
  it can take a reader just 30 seconds to (0) __b__ a decision about a cv. so when writing a cv, you should remember you have just half a minute to (19)_____ the reader’s interest, leave a clear (20) _____ of professionalism and indicate the likely (21) _____ to an employer of hiring you. to prepare a cv which is (22) _____ will take time and possibly several drafts. layout, presentation and a choice of words which demonstrate both responsibility and achievement are vital (23) _____ of any cv.

  no matter how well your career background and skills (24) _____ the needs of an employer, your efforts could (25) _____ if you make it difficult for the reader to take in the relevant information. as your message must register quickly, make the reader’s task an easy one. (26) _____ that the print is well spaced and that the key information is displayed clearly.

  the (27) _____ of the cv is to generate interviews. visually, you want your cv to have a positive effect, but it is also necessary for it to (28) _____ the reader that you are worth meeting. the style in which you present your cv is a (29) _____ of personal choice, but it is important that you use words which (30) _____ an active and successful career.

  people sometimes make the mistake of (31) _____ a cv as a rewrite of their job description, which results in unnecessary jargon and detail. in addition, issues such as salary and (32) _____ for leaving previous employers should not be (33) _____; they are best discussed at the first interview stage.

example:
a meet b reach c arrive d contact


0

a b c d

  19 a take b realise c gain d collect
  解析:正确选项为c。和interest搭配最多的是attract sb. interest。可是本题中没有attract,只有gain interest。

  20 a influence b impression c meaning d symbol
  解析:正确选项为b。考察leave a clear impression的搭配。

  21 a resource b credit c benefit d asset
  解析:正确选项为c。向雇主展示雇佣你后的好处(benefit),本题考的是上下文意思。

  22 a certain b efficient c capable d effective
  解析:正确选项为d。许多考生会选b efficient,究竟是efficient cv还是effective cv。efficient偏重高效率的,effective偏重有效的、有力的。这里主要是指cv能有效地达到预期目的:产生面试机会,所以这里 effective比efficient更合适。

  23 a components b sections c pieces d sectors
  解析:正确选项为a。有考生会选择b sections或d sectors。sectors一般指部门,public sector公共部门,sections指部分。cv中一般包含有educational background, working experience等信息,这些算是cv的different sections。而layout, presentation and a choice of words是写cv中所要考虑的部分,不能算是section,只能算是component。

  24 a correspond b match c coordinate d agree
  解析:正确选项为b。your career background and skills match the needs of an employer. 你的背景和能力符合雇主的要求,用的是match。

  25 a decline b fold c collapse d fail
  解析:正确选项为d。有考生选c collapse。本题的信息是:如果信息不容易读取,你的努力就会失败your efforts could fail. collapse一般指建筑物坍塌或者身体、精神等衰退。

  26 a ensure b allow c confirm d guarantee
  解析:正确选项为a。ensure that the print is well spaced and that the key information is displayed clearly. 确保印刷间隔合理,主要信息清晰展现。

  27 a incentive b purpose c result d motive
  解析:正确选项为b。cv的目的是产生面试机会,本题考察的是上下文意思。

  28 a decide b prompt c convince d determine
  解析:正确选项为c。convince的意思是persuade,说服。这里的意思是cv很必要的目的是要说服将要面试你的人。

  29 a subject b condition c situation d matter
  解析:正确选项为d。a matter of personal choice,这里考察的是固定搭配。

  30 a inform b suggest c appear d instruct
  解析:正确选项为b。本题最容易选错。许多考生容易选a。but it is important that you use words which inform an active and successful career. 非常重要的是你的用词会告诉别人你积极而成功的事业。然而正确答案为b。suggest有暗示和启发的意思。比如问两个人的兴趣,一个人说喜欢打羽毛球 (play badminton),而另一个说喜欢打高尔夫(play golf),很明显,后者的回答suggest a successful career。很多考生并不知道suggest的这个用法。

  31 a calculating b supposing c estimating d regarding
  解析:正确选项为d。本题考察的是搭配regard sb. as ...

  32 a reasons b intentions c opinions d conclusions
  解析:正确选项为a。离开以前雇主的原因,本题考察的是上下文意思。

  33 a held b contained c included d concerned
  解析:正确选项为c。有考生会选择b contained。

  part five questions 34-45read the job advertisement below.

  in most of the lines 34-45, there is one extra word. it is either grammatically incorrect or does not fit in with the meaning of the text. some lines, however, are correct.

  if a line is correct, write correct on your answer sheet.

  if there is an extra word in the line, write the extra word in capital letters on your answer sheet.

example:


0

c

o

r

r

e

c

t

00

t

o

food technologists required
0 for all the diversity of the people who work at wp foods, there is one
00 single thing that unites to us al: a passion to create something special
34 and a determination to be the best in whatever we do. we’ve been
评析:correct

35 producing high-quality foods for over than a century, and we travel to the
评析:than 多余,for over a century

36 ends of all the earth to create the next generation of foods and drinks so
评析:the ends of the earth 固定搭配,指天涯海角。

37 as to give delight our millions of customers. and thanks to our dedicated
评析:so as to delight our millions of customer. give多余。

38 staff, our much-loved brands just keep getting on better. we are now
评析:get better固定搭配,on多余。

39 seeking to appoint as innovators to manage a number of new teams in
评析:appoint sb. to do sth. as多余。

40 the organization. applicants must have qualified a research degree in
评析:have a research degree in… qualified多余。

41 food technology plus at least four years’ industrial experience. we
评析:correct

42 need people with a high level of their team spirit who show themselves
评析:

43 be capable of explaining technical concepts to non-technical people.
评析:be capable of 本来是固定搭配,可是这里出现的是show sb. capable of sth.

44 those appointed will spend significant amounts of time in other countries
评析:correct

45.for seeking new ingredients, but will also have a major influence on change throughout the business.

评析:spend time doing sth.

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