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Jony Ive: The Genius Behind Apple's Greatest Products |  |
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Jony Ive: The Genius Behind Apple's Greatest Products | |
In 1997, Steve Jobs returned to Apple as CEO with the unenviable task of turning around the company he had founded. One night, Jobs discovered a scruffy British designer toiling away at Apple’s corporate headquarters, surrounded by hundreds of sketches and prototypes. It was then that Jobs realized he had found a talent who could reverse the company’s long decline.
That young designer was Jony Ive.
Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products, including the iMac, iPod, iPad, and iPhone. The designs have not only made Apple a hugely valuable company, they’ve overturned entire industries, built a loyal fan base, and created a globally powerful brand. Along the way, Jony Ive has become the world’s leading technology innovator, won countless design awards, earned a place on the 2013 Time 100 list, and was even knighted for his “services to design and enterprise.”
Yet despite his triumphs, little is known about the shy and soft-spoken whiz whom Jobs referred to as his “spiritual partner” at Apple. Jony Ive reveals the true story of Apple’s real innovator-in-chief.
Leander Kahney, the bestselling author of Inside Steve’s Brain, offers a detailed portrait of a creative genius. He shows us how Jony Ive went from an English art school student with dyslexia to the man whose immense insights have altered the pattern of our lives. From his early interest in industrial design, fostered by his designer father, through his education at Newcastle Polytechnic and meteoric rise at Apple, we discover the principles and practices that he developed to become the designer of his generation.
Based on interviews with Jony Ive’s former colleagues and Kahney’s own familiarity with the world of Apple, this book gives insight into how Jony Ive (now senior vice president of design) has redefined the ways in which we work, entertain, and communicate with one another.
“An adulating biography of Apple’s left-brained wunderkind, whose work continues to revolutionize modern technology.”
—Kirkus Reviews
作者简介Leander Kahney has covered Apple for more than a dozen years and has written three popular books about Apple, including Inside Steve’s Brain and Cult of Mac. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.
网友对Jony Ive: The Genius Behind Apple's Greatest Products的评论
纸质一般，比再生纸要好但是总觉得赶不上国内一些精装书的水平，送来之后一如既往的亚马逊风格，四角已经有折痕了，直接放在纸盒子里也没个缓冲最可气的是连塑封都没有！！内容还刚开始看，不难懂倒是真的
以前在亚马逊买书一直挺满意的，这次感觉好像有点山寨，书送到了，包装啥都挺好，打开一看，几页角缺了还不是窝了，而且感觉纸质不比原来的乔布斯那本
就是贵了好多，但是第一时间拿到还是很开心
本书主要是从艾维的角度来审视苹果。最想说的是，本书的作者并没有取得艾维的授权来编写此书，这是与《乔布斯传》最大的不同。本书的许多内容都来自于苹果的现任职员或离职职员等，但直接来自的艾维的几乎没有。通读此书，本书的作者似乎从来没有亲自为此书采访过艾维本人。
因为这个人才买了这本书。
作为一个工业设计师，最崇拜的人物自然是Jony Ive，这毋庸置疑~
感觉内容不错，也有吸引力，个人觉得比Issacson的乔布斯传稍稍差一点儿。
书中提到了很多苹果产品设计背后的故事，建议大家买英文版本的！
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