| 商家名称 | 信用等级 | 购买信息 | 订购本书 |
 |
 |
Business for Punks: Break All the Rules--the BrewDog Way |  |
 |
|
Business for Punks: Break All the Rules--the BrewDog Way | |
Forget about building a business—businesses fail and fade into oblivion. Start a revolution instead.
James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship—and a new manifesto for business.
After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn’t have a business plan. All they had was a mission to revolutionize beer drinking and make other people as passionate about craft beer as they are.
They’ve succeeded. Within a few years, BrewDog was huge—a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kickstarting a revolution—James and BrewDog inadvertently forged a whole new approach to business.
Business for Punks bottles the essence of James’s methods in an accessible, honest manifesto. Among his mantras:
· Cash is motherf*cking king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it—because it does.
· Get people to hate you. You won’t win by trying to make everyone happy, so don’t bother. Let haters fuel your fire while you focus on your hard-core fans.
· Steal and bastardize from other fields. Take inspiration freely wherever you find it— except from people in your own industry.
· Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they’re passionate and a good culture fit.
Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It’s an anarchic, indispensable guide to thriving on your own terms.
"An undeniably engaging read with tangible, pragmatic advice...and seasoned wisdom”
—The Scotsman
"An idiosyncratic guide for budding entrepreneuers"
—Financial Times
"[Watt] explains how a company that started in a shed in Scotland became an operation with an annual turnover of £50 million and sales in 55 countries...useful tips for a fledgeling entrepreneur with a bright idea"
—The Times
"BrewDog represents the future...They've crafted their own success. And if a couple of Scottish guys with a faithful dog can, you can too."
—Will King, the founder of King of Shaves
JAMES WATT, captain and cofounder of BrewDog, was a fully qualified deep sea captain, having earlier completed an honors degree in law and economics. He traded in being a salty sea dog to start BrewDog in 2007, with Martin Dickie. He was awarded Great British Entrepreneur of the Year in 2014. Along with Martin, James hosts the reality TV show Brew Dogs on the Esquire Network, which airs in seven countries.
网友对Business for Punks: Break All the Rules--the BrewDog Way的评论
这本书在我最需要的时候 用一个微信订阅号的形式被我接收到了 多谢 Music is everywhere. Jamie吉他同你一起感受她们
As a business owner and punk from the foundation, this caught my eye.
PRO
I love the brand, can't get it here in the US, yet.
They have been wildly successful and often in high risk, balls out ways and there should be a lot to learn from high growth pioneers.
A lot of solid advice that is readily applicable; I agree with a lot of it, not all.
CON
The whole "At Brewdogs this is what we do/did and why we're so awesome/irreverent/unique/anti" gets old. NOTE TO JAMES: Punks communicate their point by helping the person see themselves in the story
You really can overdo the analogies and catch phrases. NOTE TO JAMES: Punks alter their approach to speak to the various ways people listen thus furthering their master plan.
Many times when explaining an idea James repeats it in a number of iterations as if he had written several ways to convey the message and just used them all. NTJ: Punks craft their message, distill it and push it for maximum effect.
You don't need to hammer it home by saying hammer, hammered, hammerhead.....please....stop....no really. NTJ: Punks have more than a hammer in their toolbox and yes sometimes we use a wrench as a hammer to hammer things. See what I mean =:-o
NOTE TO SELF: I have yet to write a book so there's that, and I did enjoy reading it and look forward to trying thier brew as soon as it is available.
Great book! I'm glad to see that I was righ about all the thing I've done on the way to starting a nano brewery of my own. A rich source of inspiration and ideas for all aspects of running a small business. Screw corporations whose only goal is profit! Do what you love and do it right from the start! Support others like you and nurture true values - love, friendship, honesty . Share postive energy and never give up on your dreams! Cheers from Republic of Srpska, Bosnia&Herzegovina.
Highlander Craft Brewery #gorstak
Good book full of awesome stories and advice... advice to not follow according to the authors. But take it or leave it, you'll enjoy the book
Perfect book to help our family business!
Annoying "beer bro" rants about how business advice is for "losers" while lacking any understanding of irony.
喜欢Business for Punks: Break All the Rules--the BrewDog Way请与您的朋友分享,由于版权原因，读书人网不提供图书下载服务
