Shoe Dog: A Memoir by the Creator of Nike

商家名称	信用等级	购买信息	订购本书
		Shoe Dog: A Memoir by the Creator of Nike
		Shoe Dog: A Memoir by the Creator of Nike

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

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“A refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey riddled with mistakes, endless struggles, and sacrifice. Here Knight opens up in a way few CEOs are willing to do. I don’t think Knight sets out to teach the reader anything. Instead, he accomplishes something better. He tells his story as honestly as he can. It’s an amazing tale.”—Bill Gates, one of his favorite books of 2016

“Shoe Dog is a great American story about luck, grit, know-how, and the magic alchemy of a handful of eccentric characters who came together to build Nike. That it happened at all is a miracle, because as I learned from this book, though we are a nation that extols free enterprise, we also excel at thwarting it. This is Phil Knight, one on one, no holds barred. The lessons he imparts about entrepreneurship and the obstacles one faces in trying to create something, are priceless. The pages I folded down are too many to mention.”—Abraham Verghese, author of Cutting for Stone

"I’ve known Phil Knight since I was a kid, but I didn’t really know him until I opened this beautiful, startling, intimate book. And the same goes for Nike. I’ve worn the gear, with pride, but I didn’t realize the remarkable saga of innovation and survival and triumph that stood behind every swoosh. Candid, funny, suspenseful, literary—this is a memoir for people who love sport, but above all it’s a memoir for people who love memoirs."—Andre Agassi, New York Times bestselling author of Open

"Shoe Dog is an extraordinary hero's journey, an epic tale of faith, unparalleled determination, excellence, failure, triumph, hard-earned wisdom, and love. It's nothing short of a miracle that Nike exists. I finished the last sentence in complete awe, inspired and grateful for the experience."--Lisa Genova, New York Times bestselling author of Still Alice and Inside the O'Briens

"A touching, highly entertaining adventure odyssey, with much to teach about innovation and creativity. Phil Knight takes us back to the Big Bang of the swoosh, recalls how he first begged and borrowed from reluctant banks, how he assembled a crew of eccentric but brilliant misfits, how they all worked together to build something unique and paradigm-changing. An inspiration for everyone with an unconventional dream."—Michael Spence, Nobel-prize winning economist

"A fresh historical prospective on one of the most profiled companies in the world...[Shoe Dog] builds characters of the people behind the brand, many of whom we've never heard of."--ESPN.com

"Loaded with hard-earned wisdom...Want a simple recommendation? Go get a copy."--Portland Business Journal Review

"Shoe Dog is, at its heart, an origin story, of both a global brand and a footwear lifer...it reads like pure adventure story, boys facing steeper and steeper challenges and finding ways through, often by the skin of their teeth. As Knight collects the misfits and oddballs who become the core of his growing company, Shoe Dog is more like The Lord of the Rings than a typical mogul memoir."--Complex

“A rare and revealing look at the notoriously media-shy man behind the swoosh.”--Booklist STARRED review

"The best memoir I recall ever reading. As a business biography, it ranks with such recent works as Neal Gabler’s Disney and Walter Isaacson’s Steve Jobs. But as a personal memoir Shoe Dog reaches a depth of emotional honesty that even the best biographies haven’t touched."--Rich Karlgaard, Forbes

“Ranks among the best business books and autobiographies I’ve ever read.”–-Jim Cramer, CNBC-TV

"A blueprint not just for success, but for motivation.Shoe Dog illustrates the unlimited amount of hurdles one might run into while trying to reach a major goal. It's Knight's account of seeing a vision through against all odds."--Mic.com

"An extraordinary memoir... one of the best stories of entrepreneurship I have ever read."--Fareed Zakaria

“The ultimate entrepreneur’s guide to the top of the mountain. I could not put it down.”--Bill Walton, Wall Street Journal

作者简介

One of the world’s most influential business executives, Phil Knight is the founder of Nike, Inc. He served as CEO of the company from 1964 to 2004, as board chairman through 2016, and he is currently Chairman Emertius. He lives in Oregon with his wife, Penny.

网友对Shoe Dog: A Memoir by the Creator of Nike的评论

好书，全书流淌着企业家精神和体育精神

好书，斗士永远敢于行动。遗憾是买贵了，卖家在某宝只卖108。

It is beautiful written, his language is like poem, it floats, taking people to his world and his time. really think this should be in a movie, it will inspire people for generations to come. As entrepreneur myself, I can feel his stress and pain during much of the difficult times, maybe looking back it may not be that big, but at the time, all the occasions could be death of the company, only the inner strength and passion can persevere. I really don't get emotional for any book, but for this one, I did, I can feel Phil's pain in life. Everyone should read this. As any of us, a life is a life looking for a purpose and pursuits, and make value to others.
I am looking forward to see his next book to read the glorious days after 1980 to this day, entrepreneurs and alike will definitely learn a lot from...Keep going Phil, this book will grow on me....

This was a memoir I didn't want to read ( a book club choice) but it hooked me from page 1 and I couldn't stop reading. This memoir of Phil Knight and Nike was a tale with dramatic peaks and troughs, moving swiftly from one crisis to the next. It was motivational and inspiring. I felt that the band of misfits ( including the author) would never have made it in a conventional world but under knight's skilful lack of management they all flourished to make Nike what it is today. This is a book that business men should read, sportsmen would relate to, shoe dogs would understand and the average person,such as myself, would enjoy as a jolly good read, written with a distinctive voice that you know is as truthful as those in the company showed themselves to be in the court case. I for one will be looking at shoes differently and that swoosh has taken on new meaning for me.

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