Strategic Management of Technological Innovation

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		Strategic Management of Technological Innovation
		Strategic Management of Technological Innovation

"Strategic Management of Technological Innovation, 2e" by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

作者简介

One of CWL HIll's studens at UW

目录

1. Introduction Part One: Industry Dynamics of Technological Innovation 2. Sources of Innovation 3. Types and Patterns of Innovation 4. Standards Battles and Design Dominance 5. Timing of Entry Part Two: Formulating Technological Innovation Strategy 6. Defining the Organization's Strategic Direction 7. Choosing Innovation Projects 8. Collaboration Strategies 9. Protecting Innovation Part Three: Implementing Technological Innovation Strategy 10. Organizing for Innovation 11. Managing the New Product Development Process 12. Managing New Product Development Teams 13. Crafting a Deployment Strategy

网友对Strategic Management of Technological Innovation的评论

Purchased for a masters program course in Strategic Management of Technology. The course covered the entire book. The cases were nice lead-ins for the chapters however it would be nice if the book were had more relevant examples and profiles. Since this is the 4th edition, some things are updated, but most graphs dated around 2012 or earlier and not much, if any, from 2013 or later. The concepts are still relevant however and it would be a great supplement to more current cases or coursework.

It will be to your advantage to make sure you check the availability on the type of device you are interested in. This E-book is NOT compatible with Amazon Kindle Reading devices with E-ink. It is for IPADS or Kindle FIRE tablets, but will not download to Android devices either.
It is worth to make the effort to read from the PC (or from the paper copy, for that matter), the book is highly rated by scholars in strategy.

excellent book to learn with

I almost bought this book at Barnes & Noble at my school but luckily I thought to check here first. Barnes & Noble's e-reader version (rent) was twice as much as it is here on Amazon, and I prefer the Kindle e-reader application for my iPad more so this purchase was a no-brainer.

Great resource for sustainability and environmental students. I'll keep this one. Easy to read. Clear, relevant examples.

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