Data Crush: How the Information Tidal Wave is Driving New Business Opportunities

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		Data Crush: How the Information Tidal Wave is Driving New Business Opportunities
		Data Crush: How the Information Tidal Wave is Driving New Business Opportunities

WINNER OF GetAbstract's INTERNATIONAL BOOK OF THE YEAR, 2014

The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information-without being drowned by it. Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. The book clarifies the key drivers: the proliferation of "big data" generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors combine to create an overwhelming universe of valuable information - all constantly updated in real time with billions of mouse clicks each day. It's daunting, but with this onslaught of information comes tremendous opportunity - and Data Crush will help you make sense of it all.

网友对Data Crush: How the Information Tidal Wave is Driving New Business Opportunities的评论

Take a peek into the next 5 years of tech and how it will change our lives at home and at work. Chris' insights will give you dozens of ideas of how to transform your company or clients to meet these new challenges. Highly recommended.

I really enjoyed Data Crush. I appreciated his structure and examples supporting the thesis for each chapter.

Very interesting and timely read about big data and the implications for business.

THANKS!!

It is fairly easy for even a casual observer to notice the increasingly rapid changes taking place in our businesses and our lives. The ways we connect with each other, gather information, shop, and plan our lives have and continue to evolve at a rapid pace. All these activities are creating massive amounts of data that companies must learn how to interpret and act on if they wish to remain competitive in the near future.

Christopher Surdak, author of Data Crush, has written a highly informative account of the market forces driving all this data, the strategies that companies must adopt to be able to respond to these forces and the specific actions companies need to take in order to prepare for the future.

Mr. Surdak is an industry expert in collaboration, social media and big data. He writes from a position of knowledge and authority. His writing style is business conversational. The information is well organized and easy to understand. There are no concepts that the average reader would have trouble understanding. However, the book is targeted to individuals and companies that are interested in understanding the trends in big data and how to prepare and profit from those trends.

There are six major trends driving the growth and significance of available consumer data. They are: Mobility; Virtual Living; Digital Commerce; Online Entertainment; Cloud Computing and Big Data.

The book is divided into three parts. Part one covers six market forces that business leaders must follow to be successful in the data driven world. They are: Make everything mobile; Digitize processes - drive out paper; Make business social; Automate information Governance; Mine big content and Commit to the cloud.

Part two examines six strategies companies must adopt in order to respond to these forces. These are: Contexification; Socialfication; Quantification; Appification; Cloudification and Thingifaction,

Part three covers six actions you need to take to prepare for the future.

There is a convenient summary of the key points at the end of each chapter.

Finally, there are five hypothetical case studies from the year 2020. These show examples of data in action, first telling what happened and then explaining the behind the scene action that took place.

This is a comprehensive look at the trends that will impact business and society in the near future. You will also gain some insights on how to use the knowledge of those trends to create strategy and prepare for the future.

I was provided a review copy of this book.

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