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The Automatic Customer: Creating a Subscription Business in Any Industry |  |
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The Automatic Customer: Creating a Subscription Business in Any Industry | |
网友对The Automatic Customer: Creating a Subscription Business in Any Industry的评论
Synopsis: Subscription Biz models are here to stay in everything from software, to content to household consumables.
The author has listed 9 specific models/approaches to take:
1. Membership Website Model: Works best in a tightly defined niche with specialized knowledge is needed
2. All you can eat library model: Evergreen content is an example. Think netflix - even the most addicted watcher could not go through it all
3. Private Club Model: Limited supply being sold to an affluent clientele. High prices, low numbers
4. Front of the line model: Different prices for different levels of service/support. works best on complex products/services.Think salesforce.com's model for how your complaints are dealt with
5.The Consumables Model: Selling products that naturally run out as a service, where ordering things can be a chore. Food, blades, vitamins etc.
6. Surprise Box Model: when you have a network that is willing to buy deeply discounted consumables from manufacturers at deep discount. The idea being some of the consumers will then order a subscription service at regular prices.
7. Simplifier Model: Its a complex word, simply the buying process and choice. Works best with an affluent consumer needing a service on an ongoing basis
8. Network Model: fixed price, and value of service grows as number of subscribers grow. Think phones
9. Peace of Mind Model: this is the insurance sale , where you pay for a peace of mind in the event you may need the service.
He closes the book out with the new math of the subscription game with concents such as Customer acquisition cost, Monthly renewal rate, Life time Value of customer, Margins and Churn.
The book is a good way to think about what models will work best in your industry / Excellent premier.
If you are in a service biz or work with technology - BUY THE BOOK to learn the new language and math of business!
What would have made it more powerful was a workbook or a step by step process to figure out which combinations of business models work best in the type of industries. Further commentary on the drawbacks of each model would have made this an invaluable text.
Mahipal Lunia
www.TheRenaissancePath.com
www,RadicalChangeGroup.com
www,MountainViewAiki.com
If you've ever dreamed of starting a business or you already own one, this book is indispensable because it:
1) explains the financial and freedom rewards that come with subscription businesses;
2) provides a breakdown of the different types of subscription models and illustrates them with instructive and inspiring examples; and
3) gives us the playbook on how to market, manage and grow subscription businesses.
What sets this book apart is John Warrillow's credibility. He's done it. He successfully transformed a traditional business (sell the work/do the work) to a subscription model and then sold it. Combine this with his wealth of experience advising business owners and track record of authorship and you have the makings of a must-have book: The Automatic Customer. It has a wealth of practical and profitable ideas for business owners, whatever the existing business model.
Great case studies and concrete examples of 11 different MRR business models - monthly recurring revenue.
The book gets you thinking in completely different ways about your revenues, your customers, your marketing, and most importantly - the future of your business using the subscription model.
It's both exciting and enlightening while also making you uncomfortable in 2 different ways:
1. The discomfort of changes required to make the "Automatic Customer" models work in your business, industry, and niche
2. The discomfort of NOT implementing a monthly recurring revenue model and all the potential revenue you're leaving on the table if you don't act on Warrillow's wise and balanced advice
Buy this book - read it - and then implement a few of its "uncomfortable" ideas. Your bottom line will thank you for it.
-- David Newman,
Author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
I bought this book simply to learn about the rising world of subscription businesses, not necessarily interested in creating one.
After inhaling this book in a day, I've made important changes/additions to my business models.
Timing couldn't have been better to read this. On my second business and organizing a global network of other young entrepreneurs, both of which will now include subscription models.
Warrillow simply makes sense. His writing is easy. It's fun. It's worth your time.
I even bought a copy for one of my clients. I recommend it for you too.
Get into this book.
This is a great idea. Years in legal publishing -- where publishers sell not only a book on some legal topic but also automatic annual case law updates for nearly as much as the original book -- followed by years selling business consumables by mail showed me the power of a business model based on subscription sales. Your best prospect for a new order is a current customer, and the best way to get that order is through automatic reorders. For a long time, this approach was the secret of a few businesses, like publishing, but now technology makes it available to many more. Warrillow explains how. If you can apply what he says to what you do, it will transform the economics of your business. "Until forbid" -- legalese for "Keep sending me this product every week/month/year until I explicitly say to stop" -- are magic words.
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