| 商家名称 | 信用等级 | 购买信息 | 订购本书 |
 |
 |
Advertising Essentials (Essentials Study Guides) |  |
 |
|
Advertising Essentials (Essentials Study Guides) | |
发售日期: 2013年1月1日
REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Advertising includes the definition of marketing, advertising classifications, structure of the advertising business, consumer behavior decisions, market segmentation, media planning, print media production, broadcast media production, copyrighting, advertising design, sales promotion, business/corporate advertising and public relations, nonprofit advertising, and international advertising.
喜欢Advertising Essentials (Essentials Study Guides)请与您的朋友分享,由于版权原因，读书人网不提供图书下载服务
