| 商家名称 | 信用等级 | 购买信息 | 订购本书 |
 |
 |
Marketing 3.0: From Products to Customers to the Human Spirit |  |
 |
|
Marketing 3.0: From Products to Customers to the Human Spirit | |
出版日期: 2010年5月3日
Understand the next level of marketing
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
点击链接进入中文版：
营销革命3.0:从产品到顾客,再到人文精神
喜欢Marketing 3.0: From Products to Customers to the Human Spirit请与您的朋友分享,由于版权原因，读书人网不提供图书下载服务
