Strategy Maps: Converting Intangible Assets into Tangible Outcomes [精装]

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		Strategy Maps: Converting Intangible Assets into Tangible Outcomes [精装]
		Strategy Maps: Converting Intangible Assets into Tangible Outcomes [精装]

作者简介

Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School and Chairman of the Balanced Scorecard Collaborative. David P. Norton is Founder and President of the Balanced Scorecard Collaborative.

目录

Preface
Pt. I Overview
1 Introduction
2 Strategy Maps
Pt. II Value-Creating Processes
3 Operations Management Processes
4 Customer Management Processes
5 Innovation Processes
6 Regulatory and Social Processes
Pt. III Intangible Assets
7 Aligning Intangible Assets to Enterprise Strategy
8 Human Capital Readiness
9 Information Capital Readiness
10 Organization Capital Readiness
Pt. IV Building Strategies and Strategy Maps
11 Customizing Your Strategy Map to Your Strategy
12 Planning the Campaign
Pt. V The Case Files
13 Private-Sector Organizations
14 Public-Sector Organizations
15 Nonprofit Organizations
Index
About the Authors

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