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Drive: The Surprising Truth about What Motivates Us

2013-01-17 
From Publishers WeeklyAccording to Pink (A Whole New Mind), everything we think we know
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专业书评

From Publishers Weekly
According to Pink (A Whole New Mind), everything we think we know about what motivates us is wrong. He pits the latest scientific discoveries about the mind against the outmoded wisdom that claims people can only be motivated by the hope of gain and the fear of loss. Pink cites a dizzying number of studies revealing that carrot and stick can actually significantly reduce the ability of workers to produce creative solutions to problems. What motivates us once our basic survival needs are met is the ability to grow and develop, to realize our fullest potential. Case studies of Google's 20 percent time (in which employees work on projects of their choosing one full day each week) and Best Buy's Results Only Work Environment (in which employees can work whenever and however they choose—as long as they meet specific goals) demonstrate growing endorsement for this approach. A series of appendixes include further reading and tips on applying this method to businesses, fitness and child-rearing. Drawing on research in psychology, economics and sociology, Pink's analysis—and new model—of motivation offers tremendous insight into our deepest nature. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

媒体推荐

'What really drives high performance? In this eye-opening book, Daniel Pink draws on forty years of science to offer some surprising answers. He shows the limits of carrots and sticks and explores the hard-headed power of autonomy, mastery, and purpose to help us work smarter and live better.' Chris Anderson, author of THE LONG TAIL and FREE

作者简介

Daniel H. Pink is the author of the long-running New York Times and BusinessWeek bestseller A Whole New Mind. He has written for the New York Times, Harvard Business Review, Fast Company and Wired, where he is a contributing editor. He has provided analysis for CNN, CNBC,ABC, NPR and other networks in the U.S. and abroad. Pink lectures on economic transformation and the new workplace at corporations, associations and universities around the world, and was a keynote speaker at TED's 2009 Global Conference in Oxford. He lives in Washington DC, with his family.

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