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Excellence in Brand Advertising |
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Excellence in Brand Advertising |
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基本信息·出版社：Visual Reference Publications
·页码：200 页
·出版日期：2007年10月
·ISBN：1584710829
·条形码：9781584710820
·装帧：精装
·正文语种：英语
·外文书名：杰出的品牌广告
内容简介 Excellence in Brand Advertising looks at 25 top agencies that successfully sell sex appeal, lifestyles, solutions, and almost impossible dreams. Part alchemy, part chemistry--these innovative agencies work their magic again and again. Discover all the secrets of how they do it, with in-depth analysis and hundreds of inspiring, intriguing examples that illuminate our consumer culture today.
* What drives consumers to buy? Learn the secrets of 25 top agencies
* Case histories and in-depth analysis
* Insider’s view of how the
best ad agencies influence buyers and today’s culture
作者简介 Jim Osterman started his own company, Osterman, etc., in 1999 to assist ad agencies with media relations and business development. Before that, he was with the Southeast edition of
Adweek for sixteen years. He lives near Atlanta.
媒体推荐 Product Description Creating a brand is nothing. Creating a brand that moves consumers in the deepest recesses of their souls--and their pocketbooks--is everything. Why buy a Honda over another import? Why pay for XM when broadcast is free? Boots are boots--why pay extra for Doc Martens? Only a very few advertising agencies can drive consumers to the market with an urgent need to buy a particular brand.
Excellence in Brand Advertising looks at 25 top agencies that successfully sell sex appeal, lifestyles, solutions, and almost impossible dreams. Part alchemy, part chemistry--these innovative agencies work their magic again and again. Discover all the secrets of how they do it, with in-depth analysis and hundreds of inspiring, intriguing examples that illuminate our consumer culture today.
* What drives consumers to buy? Learn the secrets of 25 top agencies
* Case histories and in-depth analysis
* Insider’s view of how the
best ad agencies influence buyers and today’s culture
