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Welcome to Hospitality: An Introduction

2010-04-09 
基本信息·出版社:Delmar Cengage Learning ·页码:480 页 ·出版日期:1999年12月 ·ISBN:0766808505 ·条形码:9780766808508 ·装帧:精装 ·正文语 ...
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 Welcome to Hospitality: An Introduction


基本信息·出版社:Delmar Cengage Learning
·页码:480 页
·出版日期:1999年12月
·ISBN:0766808505
·条形码:9780766808508
·装帧:精装
·正文语种:英语
·外文书名:服务行业简介

内容简介 Provides an overview of the major segments of the hospitality, travel and tourism industries. This second edition includes expanded coverage of the fast growing casino industry, careers in hospitality, and changes in technology within hospitality. Graduate profile features have been expanded to be more representative of all industry sectors and regions. Students can learn about such topics as global issues and hospitality, hotel development and management, food service and culinary arts, and leisure activities.
作者简介 Kye-Sung Chon is Professor of Tourism and Marketing at the University of Nevada, Las Vegas
编辑推荐 Review
This text has a very high and easy readability, with easy to read language, clear and relevant pictures and important topics are highlighted. I love the industry and Personal profiles found in the text, and the inclusion of "A Day in the Life of" gives a personal touch, students can see where their aspirations can lead them. The chapter organization- overview, objectives, colored headings, diagrams, pictures, tables, summary, activities are all organized and flow naturally. This enhances the readability of the product. The 'what do you think' and case studies found throughout the text are a plus. --This text refers to the Hardcover edition.

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